Ministry of Supply is a Boston based apparel start up focused on creating breathable and flexible businesswear. They approached me to do a series of projects where I sourced models, art directed and shot imagery for various campaigns.
Each series was a micro story focused on a specific area in New York City. Soho for the opening of the NYC based store, the images were in the store when it opened as part of the customer experience.
These were also included in a separate store instillation focused around the life of a young professional.
These images were used as part of an area guide for a Ministry of Supply Instameet where they led instagrammers through Soho to capture imagery. The direction of these images was to emphasize the comfort and breathability the clothes give you no matter the temperature.