One of the biggest value propositions of the Bevel soft goods [Restoring Balm, Priming Oil, and Shave Cream] is that they are all natural. This allows them to be suitable for sensitive skin customers.
Although our customers already know this, I wanted to create a series of work that showed what the raw goods that go into the products they love looked like.
Each product is paired with their most important ingredients and paired with copy focused on their specific value props. Research was done to ensure that each product's value propositions were highlighted.
For example: Aloe Vera // Jojoba Oil // Shea butter.
These are some of the ingredients that help keep your skin clear, balanced and moisturized. Learn more at getbevel.com.
Client: Bevel (in house)
Duties: Photography, Art Direction, Copy
Collaborators: Mari Sheibley, Justin Goode
Deliverables: Final images for social ads, copy to pair with each image for organic social posts.