In the NBA, the final home game of every year is Fan Night, which as you I'm sure you guessed is a fan-centric night full of giveaways and content targeted at saying thank you to each franchises loyal fans.
For the Golden State Warriors, I collaborated with them to create a version of my Stories From Here project, centered around fandom in the Bay Area and what it mean to be a fan of the Dubs. My objectives were to find and interview fans as well as collaborate with Adobe designers to create a shirt for the fans to wear at the game and in the future. The photo, video and interview content lived on Warriors, Adobe and my personal social.
Since the Warriors fans span the entire Bay Area, I broke them into groups based on location to ensure equal representation across the bay. It was also a focus of mine to get as many stories of women and children as possible because sports are often mischaracterized as something only men care about. The goal of choosing these subjects was to have a swath that represented the bay properly.
Read the interviews on www.storiesfromhere.com