ONA Bags x 100cameras
100cameras, a NY-based non profit that teaches kids to share their perspectives through photography and then turning their stories into sellable products, our students are empowered to learn that they can make a difference by directly funding medical, educational, and lifeline supplies for their own communities.
They collaborated with ONA Bags to create a special version of their Prince Street camera bag that features a special leather patch on the interior flap. Twenty-five dollars of each sale goes to fund operating costs for 100cameras, supporting their mission to create tangible change through photography.
I location scouted, casted the models, photographed and edited the images used for the online and offline campaign. Offline was a launch party experience with the images printed poster style around the venue, where bags were on sale.